Job Overview:

We are seeking a motivated and creative Marketing Associate to join our dynamic marketing team. The ideal candidate will assist in the development and execution of marketing strategies to drive brand awareness, customer engagement, and sales growth. This role requires a blend of analytical and creative skills, along with strong communication abilities.

Key Responsibilities:

• Campaign Support: Assist in the planning, execution, and monitoring of marketing campaigns across various channels (digital, social media, email, print).
• Content Creation: Develop engaging content for websites, blogs, social media, and marketing materials that align with brand guidelines.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive analysis.
• Social Media Management: Help manage and grow the company’s social media presence by creating content, scheduling posts, and engaging with followers.
• Influencer Marketing: Identify and engage with potential influencers and brand ambassadors to collaborate on campaigns. Assist in managing relationships and measuring the impact of influencer partnerships.
• Analytics Reporting: Track and analyze the performance of marketing campaigns and prepare reports on key metrics to inform future strategies.
• Event Coordination: Assist in organizing and promoting events, webinars, or trade shows to enhance brand visibility.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure alignment on marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in marketing, communications, or a related field (internships included).
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Familiarity with SEO and content marketing strategies.
• Experience or knowledge of influencer marketing best practices is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.